Influencers

The leaves are still green but promotions for the winter holidays are already in full swing.

JCPenney is paying tribute to teachers while highlighting its fall fashions in a novel promotional campaign. It's also planning an affiliate program.

Amazon is looking to connects its brand partners to students heading back to college — with a little help from some Gen Z influencers.

Back to school also means back to college, and the start of the fall semester marks a major retail opportunity.

A large number of consumers are growing skeptical of monetized product recommendations – even coming from family and friends.

Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers.

Crocs Inc. is bringing its digital crocodile logo to life.

A U.K.-based fashion resell marketplace is teaming with a major audio streaming platform to promote apparel and new musical talent.

Best Buy Co., Inc. has reached a milestone anniversary and is celebrating across channels.

Gap Inc. is inviting its employees to become brand advocates and content creators.