Lowe’s expands MrBeast partnership to kids’ rewards program
Lowe’s Companies Inc. is involving its most famous creator in its recently launched initiative for young customers.
The home improvement giant is introducing a new exclusive series of MyLowe's Rewards Kids Club workshops and buildable toy kits in collaboration with the most-followed digital creator in the world and member of the Lowe's Creator Network, MrBeast.
Billed as the first home improvement creator network and built to support creators of all sizes, the Lowe's Creator Network debuted in June 2025 with social media star Jimmy Donaldson, who uses the moniker “MrBeast” for his influencer activities, as an initial participant.
[READ MORE: MrBeast helps kick off new Lowe’s home improvement creator network]
Now, Lowe’s is integrating its MrBeast collaboration with the MyLowe’s Rewards Kids Club. Introduced in February 2026, MyLowe’s Rewards Kids Club expands its MyLowe's Rewards program for customers that was introduced in 2024 and builds on its two-decade-plus kids workshops program with features including free, monthly DIY projects.
Beginning May 30, 2026, the workshop series is inspired by the MrBeast universe and offers buildable toy experiences tied to the MrBeast Lab Swarms collectible toy line.
Each month, a new collectible kit will be available priced at $14.98 plus tax, which also includes exclusive MrBeast Swarms only available at Lowe's. By joining the monthly workshops, kids can earn a one-of-a-kind MrBeast badge for their Kids Club aprons and a digital version to track within their profile on the Lowe's app.
"I have been obsessed with building things since I was a kid — it started with Lego forts and lately it's building businesses and crazy large-scale sets for our videos," said Jimmy Donaldson, aka MrBeast. "I'm psyched about the Kids Club partnership with Lowe's because we're giving kids more access to being creative and seeing their own projects come to life."
Designed for kids ages 8 and up, or younger kids with help from an adult, MyLowe's Rewards Kids Club workshops provide monthly hands-on, screen-free activities throughout the summer. In addition to the regularly scheduled monthly workshops, three MrBeast workshops have been added and feature a buildable MrBeast-inspired kit available for purchase:
- The Swarm Launcher (May 30): Participants will create a mini cannonball launcher for their Swarm.
- The Swarm Spinner (June 27): Participants can build a giant Ferris wheel for their Swarm, then decorate and spin it.
- The Swarm Jet (July 25): Participants will build a super jet for their Swarm and paint the wings.
These first three workshops are available for registration on the Lowe’s website or mobile app, with future workshop dates anticipated as the Lowe's and MrBeast collaboration continues.
"As a parent, you're always looking for those moments that bring your kids closer, especially during the summer when routines shift and time together matters more than ever," said Jen Wilson, Lowe's senior VP and chief marketing officer. "What makes this partnership with MrBeast so powerful is that we're taking something kids already love and bringing it into the real world through hands-on building experiences. By integrating the MrBeast universe into Kids Club, we're able to connect with the next generation in a way that feels relevant, engaging and uniquely Lowe's — turning digital fandom into something families can actually build together."
Based in Mooresville, N.C., Lowe’s Companies Inc. operates more than 1,750 home improvement stores, 540 branches and 120 distribution centers.
MrBeast, founded by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, has more than 480 million subscribers and became the most-subscribed YouTube channel in the world in June 2024.
