Marketing Tactics

Columbus, Ohio – Higher gross margin helped Big Lots Inc. increase net income 12% to $94.43 million.

In the fourth quarter of fiscal 2014 from $84.35 million in the same quarter a year earlier. Net sales climbed 1% to $1.59 billion from $1.57 billion, with same-store sales improving 2.9%.

Kansas City, Kan. -- Coach will permanently extend its temporary stay at Kansas City’s signature designer outlet shopping destination, Legends Outlets Kansas City. The permanent location, which will nearly double the existing pop-up footprint, is slated to open fall 2015.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Smart retailing, deep services and creative marketing lure shoppers to top malls

The retail industry is ever-changing, with shoppers now looking to malls as a place of both business and socialization. A constant evolution of attractions is needed to entice them to visit a center and then keep them coming back on a consistent basis.

Savvy mall owners are challenged to practice smart retailing and deliver creative, on-trend marketing tactics when leasing, marketing and operating shopping centers.

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.

Australian specialty tea retailer T2 has made its U.S. debut, opening a store in the heart of Manhattan's Soho neighborhood. The shop stocks over 200 teas from around the globe along with an extensive assortment of teapots, cups, sifters and other related items.

Residents of Texas and Oklahoma will have two more places to buy guns this month when new Gander Mountain Company stores open with huge firearms departments.

Gander Mountain will open two new locations in Texas and Oklahoma on March 12. The new store in Killeen continues the brand's major expansion into the Texas market and will be the 20th store in the state. The new location in Tulsa marks Gander Mountain's entry into Oklahoma and the 27th state overall.

T2 STEPS ONTO THE GLOBAL STAGE

Australian specialty retailer T2 is looking to tap into the growing global market for premium teas — and it’s doing so with a style all its own. The company’s first international store, in London’s hip Shoreditch neighborhood, took top honors as the Store of the Year in the Retail Design Institute’s 2014 International Design Competition.