Marketing Tactics

Better than expected second quarter sales and profits at TJX Companies prompted CEO Carol Meyrowitz to strike an optimistic tone about the discount retailer’s future prospects.

Mall-based specialty retailer Aeropostale has appointed Julian R. Geiger as CEO, effective immediately — a role he previously held until 2010. Geiger succeeds Thomas P. Johnson, a former Brooks Brother executive who replaced Geiger after he left.

In 2011, Geiger was appointed president and CEO of Crumbs Bake Shop. He resigned from Crumbs at the end of December 2013, and rejoined the Aeropostale board in May, and will remain a member.

Shopping site Shopsavvy announced an update to its mobile app this week that adds functionality for users who are looking for the right price on the product they want.

The update increased the number of participating retail outlets from fewer than 40,000 to about 500,000. Additionally, products can be tracked by their barcodes using the app’s built-in scanner.

Shopping site Shopsavvy announced an update to its mobile app this week that adds functionality for users who are looking for the right price on the product they want.  

The update increased the number of participating retail outlets from fewer than 40,000 to about 500,000. Additionally, products can be tracked by their barcodes using the app’s built-in scanner.

Amazon released the book titles its editors chose to include in the online retailer’s Big Fall Books Preview. The books on the list, which will be released in the coming months, are expected by Amazon to be the most popular 20 books of the season.

The books chosen span genres from fantasy to memoir to history, and everything in between, and include new titles from Jodi Picoult, Steven King and George R.R. Martin — whose “A Song of Ice & Fire” series serves as source material for the HBO series “Game of Thrones.”

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

Toronto -- According to the Staples' Annual Back-to-School study evaluating the back-to-school shopping habits of Canadian customers, value is the top priority; 81% of Canadians say they look for a retailer that offers good value.

Highlights from the annual survey include:

• 81% of back-to-school shoppers look for a retailer that offers good value;

• Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists;

• Almost as many (71%) make their own budget;

Indianapolis -- Mall owner Simon and payment solution-provider Blackhawk Network have teamed up to offer an enhanced Visa Simon Giftcard at select Simon malls, Premium Outlets and Mills, and online at Simongiftcard.com.

For the first time, the Simon Giftcard will also be made available outside Simon centers through Blackhawk's participating network of grocery stores and other third-party locations.

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.