Marketing Tactics

Bentonville, Ark. – Wal-Mart Stores Inc. is partnering with the Alipay payment services subsidiary of Alibaba Holding Group to offer a new mobile payment option in some Chinese Wal-Mart locations. Customers at 25 Wal-Mart stores in the Chinese city of Shenzhen in southern China are now able to use the Alipay mobile wallet to pay for purchases.

Dallas - Corner Bakery Cafe is focusing franchising efforts in the Southeastern markets of Birmingham; Charleston; Charlotte; Columbus; Jackson; New Orleans; Raleigh; and Tampa. Corner Bakery Cafe is looking for best-in-class franchise operators who have relevant multi-unit restaurant/retail experience in the market to be developed.

In targeting the Southeast region, Corner Bakery Cafe, which has more than 390 locations in development commitments, plans to strengthen its presence.
 

New York -- While most retailers are shrinking their footprints, Nebraska Furniture Mart (NFM) is doing just the opposite, opening the nation’s largest home furnishings store. Located in the new 433-acre Grandscape mixed-use development in The Colony, Texas, the two-level store has a whopping 560,000 sq, ft. of selling space (equivalent to about nine football fields). Including its on-site warehouse, the space totals more than 1.8 million sq. ft.

As retailers increasingly use gamification to drive customer engagement and growth, GameStop is taking the concept to new heights with its latest promotion.

The retailer is teaming up with Warner Brothers Interactive Entertainment and Google Maps to turn city streets into monster tracking courses ahead of the May 19 launch of Warner Brothers and CD PROJEKT RED’s The Witcher 3: Wild Hunt.

H&M is looking to tap into some of the exploding growth in the beauty industry by launching its first beauty collection.

The retailer will launch the products this fall, with an assortment of makeup as well as hair care, body care and beauty tools. The company says the range, with an ever-evolving makeup selection, will focus on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.

Toronto -- Canadians are not flocking over the border as much as last year, according to a recent cross-border shopping survey by marketing research firm GfK. Deterred by higher US exchange rates, Canadians are less willing to make the drive, despite the wider product selections available stateside.

Whole Foods Market is embarking on a project to teach its environmentally-minded customers that not all recycling is created equal.

The retailer announced a new partnership with Recycling Across America that aims to help reduce global waste and close the loop with the reuse of recycled materials in manufacturing.

“Pitch Perfect” star Rebel Wilson is hot, and Torrid is leveraging that popularity by teaming up with the actress on a new fashion line.

The plus-size fashion retailer is launching REBEL FOR TORRID, an exclusive capsule collection created with the actress, writer and comedian. The limited edition Holiday collection launches November, and will be sold in TORRID stores nationwide and worldwide on TORRID.com.