Marketing Tactics

The National Retail Federation has hired Mary Heitman as VP of retail programs.

Heitman previously served as director of events and deputy director of development for the Trust for the National Mall, where managed corporate sponsorships and events designed to increase donor engagement, identified and cultivated prospects and leveraged relationships in the government affairs and corporate community. Prior to the Trust for the National Mall, she owned and operated a private marketing and fundraising firm and served as finance director for the Republican National Committee.

HSN has re-energized its seasonal offerings with "The Fashion Edit," the company's annual fall fashion series, now through September 24.

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Googl

Duck brand is looking to further engage crafty folks with its latest product: the first-ever scented duct tape.

Duck Tape Scents are available in six colors:

Irving, Texas – The Michaels Companies Inc. on Wednesday reported a net loss of $48 million in the second quarter of fiscal 2014, compared to net income of $17 in the year-ago period, as $68 million in costs associated with debt-extinguishment and drove the retailer into the red. Its results, however, beat analysts estimates, and the company raised its full-year outlook. It was Michaels’ first earnings report since it went public again at the end of June.

New York -- Fashion powerhouse Zara, owned by Spain’s Inditex, used social media to apologize after complaints poured in via Twitter that the retailer was selling a piece of clothing that closely resembled a uniform worn in Nazi concentration camps during World War II. The item in question, called the “Sheriff,” was a children’s blue-and-white striped top with a prominent six-pointed yellow star.

Los Angeles – Authentic Brands Group LLC (ABG), owner of the Juicy Couture brand, is launching a new multiyear partnership to expand the scope of e-commerce services for Juicy Couture, with Onestop Internet, a full-spectrum e-commerce solution provider.

Oak Brook, Ill. – As official NFL restaurant sponsor, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. McDonald's customers can use QR codes on McDonald's medium beverages with NFL-themed packaging to access exclusive online NFL Now video content.

Customers can also use QR codes on McDonald's medium fries to access the McDonald's Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.

New York - Nook Media, a subsidiary of Barnes & Noble Inc., together with video game manufacturer Rovio, will make the upcoming “Angry Birds Stella” game available for preview exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3. During that time, customers can come to any Barnes & Noble store nationwide and visit the Nook Counter to play the game, before anyone else, on the Samsung Galaxy Tab 4 Nook in-store demo devices.

Detroit – Office and school supply e-commerce retailer Chalkfly has launched a redesigned, fully responsive website that leverages SLI Systems search technology. Chalkfly’s use of SLI’s intuitive site search functionality enables customers to quickly and easily find and purchase items amid more than 60,000 products in office and school supply categories.