Marketing Tactics

Framingham, Mass. - Staples Inc. has selected The NPD Group, Inc. as its data services provider for market sizing, share measurement, and vendor collaboration for the office supplies and technology industries. The service tracks sales through retail, e-commerce, and commercial channels.

Elmsford, N.Y. – Party City Holdco Inc. had something to celebrate in the first quarter of fiscal 2015, shrinking net loss to $8.52 million from $19.91 million the same period a year earlier. In addition, total revenues rose 7% to $462.1 million, from $432.99 million.

Brand same-store sales increased by 5.2% aided by the shift of the Easter selling season to the first quarter, which contributed 1.5% to the increase.

Costco is trying to increase its membership base in Canada with an innovative social media campaign.

The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.

The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.

Dollar General is making a difference in the lives of its customers and their communities with another massive donation to literacy programs.

The retailer’s Dollar General Literacy Foundation has awarded more than $5.8 million in grants to support adult, family and summer literacy programs to approximately 720 schools, nonprofits and literacy organizations across the 43 states Dollar General serves.

By Gitte Amstrup Sandlykke, chief marketing Officer, Targit

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

New York -- Mother’s Day is turning into a goldmine for online retailers. Overall U.S. retail online sales for the week leading up to Mother's Day rose more than 15% compared to the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 46.3% all online traffic, up more than 21% compared to last year. Mobile sales saw strong growth, up more than 43%, reaching over 24.4% of all online sales.
 

Big Lots employees in Ohio will be going to work for their communities in 2015, but not in a retail store. 

The company's associates in the West Columbus area will be planting and maintaining a 17-bed community garden and hope to harvest more than 2,000 pounds of fresh produce in 2015 for the LSS Westside Food Pantry through the Mid-Ohio Foodbank.

Hhgregg President and CEO Dennis May played the “pleased with significant progress on transformation efforts” card after the company reported abysmal sales for its fourth quarter ended March 31.

The retailer said same store sales decreased 10%. Net sales decreased 9.8% to $485.6 million. Revenue dropped 10% to $485.6 million. The company had a loss of $25.2 million, or 91 cents a share, wider than its prior-year quarter loss of $7.2 million, or 25 cents a share.