Staples will track sales data with NPD Group

Framingham, Mass. - Staples Inc. has selected The NPD Group, Inc. as its data services provider for market sizing, share measurement, and vendor collaboration for the office supplies and technology industries. The service tracks sales through retail, e-commerce, and commercial channels.



NPD’s Retail Tracking Service delivers POS information from a retail panel for the U.S. office supplies and Technology markets. NPD will provide information on categories covered by Staples and categories not covered by the retailer in order to provide the broadest market view and deeper understanding of shifting consumer preferences and behaviors.



NPD’s office supplies Retail Tracking Service covers brick-and-mortar, e-commerce, as well as commercial channels. The Retail Tracking Service for U.S. Consumer Technology covers retail brick-and-mortar and e-commerce sales, and the service for commercial technology tracks sales through distributors and resellers.



“NPD’s extensive coverage of the markets provides a key foundational building block for insight that allows Staples and its vendors to grow product categories in a collaborative fashion,” said Brenda Lord, VP, global vendor management and merchandising portfolio strategy, Staples Inc.