Marketing Tactics

Houston – Stage Stores Inc. beat Wall Street expectations with a loss but missed with decidedly revenue in the first quarter of fiscal 2015. The retailer reported net loss of $8.64 million, an improvement from a net loss of $18.79 million the same quarter a year earlier.

By Jeff Collins

The Limited is finally following the lead of a slew of other retailers that have rolled out buy online, pick up in store services for customers.

New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.

Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.

San Jose, Calif. – PayPal may have to fork over $25 million in a proposed settlement for allegedly deceiving consumers with the PayPal Credit service, formerly known as BillMeLater. The Consumer Financial Protection Bureau wants PayPal to refund $15 million to consumers and pay an additional $10 million in fines for signing up consumers who did not want to participate, not honoring promotional offers, unfairly leading PayPal customers to use PayPal Credit, and charging consumers fees during periods of time disputes were improperly handled.

Winston-Salem, N.C. - Krispy Kreme (will open 31 stores in South Africa during the next five years. The coffee retailer has signed a development agreement with KK Doughnuts SA (Pty) Ltd, that will mark its first venture into Africa.

Krispy Kreme has more than 1,000 stores in 24 countries.

Seattle – Director Martin Scorcese is renowned for providing great soundtracks to his films, and Starbucks Coffee Co. is attempting to follow in his footsteps in its stores. Starbucks and music streaming service Spotify will establish a multi-year relationship that will link its 7,000 U.S. company-operated stores in the U.S. and My Starbucks Rewards loyalty members with Spotify’s global users.  

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.