Marketing Tactics

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Patagonia encourages consumers to repair clothes instead of always buying new
New York -- The socially conscious outdoor brand Patagonia has embarked on a coast-to-coast tour to encourage people to repair their existing clothes rather than buy new ones. The message, which reflects the brand's socially conscious, environmental positioning, comes at a time of rising popularity for lower-priced fast-fashion items that sometimes are discarded after just a couple of wearings.

Cabela's looks to open its eighth Canadian store

New York -- Cabela’s is looking to grow its Canadian operations with a new store in British Columbia.

Cabela’s could begin construction in Abbotsford, B.C., this year, and could open in fall 2016. The proposed store site is located at 1880 McCallum Road in the newly planned McCallum Junction development off Exit 90 of Trans-Canada Highway 1. McCallum Junction Properties Inc. is the developer.
RadioShack CEO Joe Magnacca steps down

New York -- Joe Magnacca has stepped down as CEO of RadioShack. Magnacca made the announcement on Wednesday in an internal memo to employees, according to the Dallas Business Journal. It came a day after Standard General was given the green light by a bankruptcy court judge to acquire RadioShack’s assets.
Staples teams with Boston on gender wage gap effort

Staples is trying to increase its appeal to women by embarking on a new initiative with the city of Boston.
Kohl's donates more than $2.1M to support families

Kohl’s has donated more than $2.1 million over three years to Susan G. Komen Southeast Wisconsin as part of its efforts to support families in the retailer’s hometown.
Barnes & Noble gives educators an apple

Barnes & Noble is trying to attract more educators to its stores by hosting a week of appreciation days in April.

During its Spring Educator Appreciation Days from April 11-19, Barnes & Noble will offer pre-K-12 public, private and homeschool educators and administrators special discounts, events, sweepstakes and giveaways.

Special discount offerings include:
Fast fashion enemy hits the road

Sellers of opening price point apparel may find themselves at odds with outdoor lifestyle brand Patagonia, which has embarked on a coast-to-coast tour to encourage people to repair their clothes rather than buy new.
Cub Foods deploying disability-friendly shopping carts
Christopher & Banks taps Epicor Retail Solutions optimize customer experience

Austin, Texas -- Christopher & Banks Corp. has selected Epicor Retail solutions (from Epicor Software Corp.) to streamline operations and support its omnichannel "customer first" strategy.

The retailer plans to leverage a broad solution set that includes Epicor QuantiSense retail business intelligence and analytics and Epicor ShopVisible order management and digital commerce solutions.
Paving industry veteran launches national paving business

Oak Brook, Ill. -- C.B. Kuzlik, a 20-year veteran of the paving industry, has founded Let’s Pave, which is focused on buyers of commercial and industrial pavement services and solutions nationwide. The company is different from other national service providers, according to Kuzlik, in that it treats paving services and pavement management as separate specialties — offering one or the other, but never both to the same client.
It’s official: Standard General affiliate buys 1,743 RadioShack stores

Fort Worth, Texas - General Wireless Inc., an affiliate of Standard General LP, has officially received U.S. Bankruptcy Court approval to acquire the inventory and assume leases of 1,743 RadioShack stores following a bankruptcy auction. The company operates a long-term partnership with Sprint, and Sprint will provide services, products and accessories at some stores.

The stores will feature emerging technologies, as well as the traditional accessories and DIY for which RadioShack is known. Approximately 1,440 stores will be co-branded with Sprint.