Marketing Tactics

Barneys New York is bringing an icy winter chill—literally—to its holiday windows.

With a theme of “Chillin’ Out,” the specialty retailer has transformed the windows of its Manhattan flagship into a winter wonderland, complete with 35-foot fully functioning ice locker that features daily live ice carving.

Marketing and merchandising changes at Target Corp. are paying off as the retailer reported better than expected traffic and sales in the third quarter.

For the quarter ended Nov. 1, Target reported a same-store sales increase of 1.9%. Net sales rose 2.1% to 17.6 billion.

Profit rose to $549 million, or 87 cents per share, up from $352 million, or 55 cents per share in the year-ago period. Not including one-time items, the company earned 86 cents per share, which was in line with Wall Street expectations.

How busy is Times Square? Enough to support two Modell’s Sporting Goods stores.

The retailer is opening two new stores in the New York City metro area, including one at 136 West 42nd Street, its second Times Square location. Modell’s is also opening a store at Crossroads Plaza East in Rocky Point, New York.

The two new locations will expand the retailer’s portfolio to 155 stores in 10 states.

Urban Outfitters Inc. will spend less than $20 million on its acquisition of Vetri Family Restaurant group, which owns the well-regarded Pizzeria Vetri chain, Bloomberg reported. The acquisition comes as consumers are spending more on “experiences” rather than clothing. “We believe that we do experiences really well and know our customer very well, and we have a lot of history in growing brands organically,” Urban Outfitters CFO Frank Conforti told Bloomberg.

Barneys New York is bringing an icy winter chill — literally — to its holiday windows.

Martha Stewart has taken her American Made store out of eBay and announced a new partnership with Amazon.com.

St. Charles, Mo. -- Cullinan Properties welcomes two new tenants to its mixed-use development Streets of St. Charles located in St. Charles, Missouri. MOD, a boutique specializing in affordable fashion for women of all age, will open its fourth location in spring 2016 on Beale Street and Supercuts is expected to open in early 2016.

Lululemon Athletica has opened its largest store yet, an 11,500-sq.-ft. flagship in Manhattan. The store includes such new features as a 3,000-sq.-ft. community gathering space, called Hub Seventeen, and concierge services, reports New York Business Journal. [New York Business Journal]