Marketing Tactics

Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.

Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers.

During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways.

The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

A plan to co-brand RadioShack stores with the Sprint logo will apparently save the chain from extinction, according to the Wall Street Journal.  

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.

New York -- U.K. toy retailer Hamleys Plc has opened Europe’s largest toy store, a 73,000-sq.-ft. location in Moscow. It is also the second largest toy store in the world, with Toys “R” Us’ Times Square outpost taking the top spot.  (As previously reported, Hamleys is planning to enter the United States).
 

Bay Shore, N.Y. -- Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.  

The Tensator Virtual Assistants displays, which have a 20- by 20-inch footprint, will stay in each location for two weeks before continuing on their retail tour. The displays use cutting edge technology to project the image of a real person that can deliver a variety of messages.

Oak Brook, Ill. - Ace is the place with the helpful in-store pickup of online orders. Ace Hardware is nationally launching its free store pickup program beginning Wednesday, April 1 at participating Ace stores.

Free store pickup will allow customers to check their neighborhood Ace store's available inventory on Acehardware.com and either go in-store to make their purchase or place their order online and pick it up in-store the same day.

Goodlettsville, Tenn. - Dollar General is helping customers spring into savings with the launch of its spring Fast Way to Save digital coupon program. Fast Way to Save offers customers approximately $200 each week in total online coupon savings through April 19.

Customers will see additional weekly specials on dozens of discounts on Easter merchandise and a buy-one, get-one free sale on select apparel and accessories.

Seattle – Amazon.com is addressing the need for more science, technology, engineering and math (STEM) education with the launch of a new online store focused on toys and games that help kids learn STEM subjects and ideas.

In addition to focusing on the core subjects, STEM also focuses on how they relate to each other and the real world.

According to Amazon, it selected the initial assortment of STEM toys because they “have clear goals and encourage kids to learn STEM skills while having fun.”