Marketing Tactics

ALDI is trying to tap into consumers’ desires to eat healthier by putting a dietitian's stamp of approval on some of its foods.

The retailer is teaming up with nutrition experts to introduce "Dietitian's Picks" to its stores to help shoppers easily identify healthy choices and kick-start healthy eating habits at home.

Macy’s is looking for charity partners to participate in the retailer’s 10th annual national “Shop For A Cause.”

The retailer’s one-day-only shopping event, which is very popular with shoppers, is designed to support local charities’ fundraising efforts.

New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

Other findings include:

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

San Francisco – Retail sales in several top retail verticals fell despite increased shopper traffic in April 2015. According to a report from Wi-Fi location analytics provider Euclid, early Easter did not cause a drop-off in visits to the store, but consumer caution around spending tax refunds prevented a commensurate sales boost.

Euclid estimates sales growth in the following retail verticals of:

• 1.1% decline year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales.

Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.

Brisbane, Calif. -- Bebe Stores Inc. reported a loss of $11.2 million in its third quarter, citing port delays and prolonged cold weather that also created pressure on sales.

Net sales for the quarter, ended April 30, increased 4.1% to $92.7 million, as compared to $89.0 million in the year-ago period. Same-store sales increased 1.2%.

Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.

“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

Jins Eyewear, one of Japan’s largest eyewear brands, opened its first-ever U.S. store, in San Francisco's Union Square neighborhood. The 4,900-sq.-ft. space features more than 1,200 different styles of Jins' exclusive frames.  

Cedar Hill, Texas - Trademark Property Co., the operating partner for Uptown Village at Cedar Hill, has announced a new name for the 610,000-sq.-ft. shopping center: Hillside Village. The new name and corresponding new brand were selected to reflect the garden-like look and feel planned as part of a multi-million dollar property renovation.