Skechers stores go Long to grow sales

Skechers retail stores could be in for a sales boost later this year as pro football Hall of Famer Howie Long becomes the newest member of the footwear brand’s endorsement roster.



Skechers, operator of 1,340 stores, inked Long for a multi-year deal that involves TV, print and digital components through 2018. Long is best known today as a game day commentator of Fox’s NFL broadcasts, but prior to that he was one of the league’s most dominating defensive linemen during a 12 year career with the Oakland and Los Angeles Raiders.



“I’m excited to be joining the Skechers team and following in the footsteps of so many amazing athletes and stars who have appeared on their roster,” Long said.



Previsous Skecher campaigns have featured athletic greats such as Joe Montana, Joe Namath, Ronnie Lott, Sugar Ray Leonard, Mariano Rivera, Karl Malone, Kareem Abdul-Jabbar and Wayne Gretzky.



“Beginning with his career in Oakland and Los Angeles to more than two decades appearing every Sunday on television during football season, Howie is a trusted and familiar face to millions of football fans,” said Michael Greenberg, president of Skechers. “Just like legends Joe Montana and Sugar Ray Leonard, we know that Howie is an ideal person to join our team and continue spreading the word about our incredibly popular footwear to the millions of men who love our comfort-focused collections.”