Nautica gets back to its roots

New York City-based lifestyle apparel retailer, Nautica, a division of VF Corp., has opened a flagship in Manhattan, in the SoHo neighborhood.



The 2,000-sq.-ft. store opening embodies the brand's refreshed marketing and design strategy which celebrates the company’s roots as well as its established nautical heritage.



"We are thrilled to open the doors to the Nautica flagship store in one of the world's top shopping destinations. It is exciting for our brand and consumers to have a retail location in the city that we have called home for over 30 years," said Karen Murray, president of Nautica.



The new store features reimagined nautical environment with references to a modern cityscape—the energy of the city and essence of the sea provided inspiration for the sophisticated, boutique-style store environment.



Nautical references can be found throughout the 2,000 square foot space, with signature design features such as wooden beams made of natural oak wood to capture the essence of a boat and the architecture of the city.



An in-store design element, "The Style Bar," offers a selection of the season's key pieces in a curated presentation where customers can explore new styles. Digital tablets are available and equipped with editorial look books where shoppers can browse head-to-toe styled looks for inspiration.



The store also offers custom tailoring and same day home delivery in Manhattan for all online and in-store purchases.



Nautica operates 244 full price Nautica stores and more than 3,000 Nautica branded shop-in-shops worldwide. In 2003, the company was acquired by VF Corporation.