Marine Layer is latest new-to-Kentucky tenant at The Summit
Bayer Properties’ plan for drawing shoppers to its new $156 million mixed-use development in Lexington, Kentucky, could be one that catches on in other rural regions: Recruit retail tenants that are not new to the universe, but new to the state.
So when it opens next spring, the retail roster at The Summit at Fritz Farm will include Bonobos, Cos Bar, Shake Shack, J. McLaughlin, Brooks Brothers, and — just signed this week — Marine Layer.
“Our expansion strategy is to open new stores in exciting towns we want to travel to,” said John Ferrin, brand manager of Marine Layer. “There has been a lot of fantastic energy coming from Lexington during the past few years, and we have taken notice.”
In a challenging time for brick-and-mortar retail, Lindsay Bayer-Shipp says fertile ground is still readily available for retailers willing to seek it out. “The market has been underserved for retail, especially for some of the newer retail offerings, and The Summit at Fritz Farm will fill that void and become a true regional destination,” maintained Bayer’s retail brand strategist.
The Summit will comprise 1 million sq. ft. of retail space and some 75 restaurant and retail tenants when completed. In the plans for Fritz Farm are a 306-unit apartment complex, a boutique hotel estimated to contain 125 rooms, and 48,000 sq. ft. of Class A office space.
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