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Marketing Tactics

  • Zappos ups the ante on holiday shopping with price matching

    Eager to keep early omnichannel holiday shoppers from “shopping around, Zappos.com unveiled introduced its “price promise” program.   The program, which launched on Oct. 31 and runs through Nov. 20, uses software to automatically price match the site’s most popular products with those found on qualifying online competitors’ sites.   

  • Home décor chain to open in-store cafe

    Bed Bath & Beyond is going local in Brooklyn, New York.   The home décor chain’s upcoming store in the Sunset Park section of Brooklyn will include a cafe that will feature local items, brooklynpaper.com reported, along with a coffee bar. The 120,000-sq.-ft. store will also offer cooking classes.     Other features will include a “Born in Brooklyn” department spotlighting items made in the borough as a means of supporting local manufacturers, according to the report.

  • Pinterest works to drive ad effectiveness

    Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

  • How a big data firm may have helped Trump win the election

    The Trump campaign hired a British data firm that collects data gleamed from such sources retailers’ loyalty cards to help target potential voters.   

  • Pokemon GO went, but not its legal implications

    In the summer of 2016, Pokémon Go was everywhere. And as players traversed the globe in search of the game’s titular critters, they were also wandering into new legal territory. Although the craze now appears to have subsided, the game’s sudden popularity raised intriguing legal questions that will inevitably affect the future of mobile applications and their relationship to retail businesses.  

  • Start-up online retailer seeks to disrupt bridal dress category

    A pure-play retailer is letting brides say "yes to the dress” in the comfort of their own home.  

  • eBay launches holiday campaign

    eBay is the latest retailer to get into the holiday spirit with a campaign that transcends television, online and its mobile app.  

  • Retail marketing execs bullish on holiday sales

    Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.

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