Ikea partners with Red Cross to give customers unique window into Syria
Ikea has brought the horrors of the Syrian civil war home to customers at its flagship in Slependen, Norway.
In a joint fundraising effort, the Swedish home furnishings giant, in partnership with the Norwegian Red Cross, has recreated the small, unfurnished apartment of a Syrian mother and her children in the middle of the store. The space is based on a real-life apartment in Damascus, according to CNN.
As part of the project, Ikea’s price tags throughout the store contain stories by Syrian refuges.
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