Marketing Tactics

Sidney, Neb. -- Cabela’s announce the launch of an optimized mobile website through mobile-commerce provider Digby. Through Digby’s mobile-commerce software platform, Cabela’s is enabling mobile as a strategic channel that complements their e-commerce website, catalogs and products sold in more than 30 stores in the United States and Canada.

New York City -- Red Wing Shoe Co. plans to open 125 stores in the next five years, according to the Star Tribune.

The stores, all independently owned, will open mostly in the Northeast, in cities such as Philadelphia, where the Minnesota retailer doesn't have a strong presence.

Red Wing has about 425 U.S. stores, and about 70% are independently owned and operated.

The push into new markets represents about a 20% jump in new store growth, the company said.

Target remains aggressive in its marketing efforts to educate shoppers about the 5% REDcard, and this week ran a spread ad in its weekly circular. The ad is compelling with  distinctive red dots in offset type calling out “5% off” and educating consumers about the program’s design in a way that can’t be matched by extensive in store signage dedicated to the program.

CHARLOTTE, N.C. — Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

Harris Teeter's e-VIC program now gives customers the opportunity to link valuable manufacturer coupons directly to their VIC card. When e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons any time, and link the coupons by clicking the “Save it” icon on any of the displayed coupons.

CHARLOTTE, N.C. — Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

Harris Teeter's e-VIC program now gives customers the opportunity to link valuable manufacturer coupons directly to their VIC card. When e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons any time, and link the coupons by clicking the “Save it” icon on any of the displayed coupons.

LONDON — Image-conscious women don't "dress their age" until they reach 70 years old, according to new research carried out by the retailer Debenhams, a department store group that has a strong presence in such categories as women's clothing, shoes, children's wear and beauty.

Everything you ever wanted to know about Target -- or at least what the company was willing to share with CNBC camera crews -- will be available for viewing in a few days. The financial network is set to air the one hour show, “Target: Inside the Bullseye,” on Jan. 13 at 9 p.m. EST and again at 10 p.m., 12 a.m. and 1 a.m. The program will also re-air on Jan. 15 at 8 p.m. and 11 p.m.

Can’t wait until Thursday to watch the show? Here’s a few clips:

KNOXVILLE, Tenn. — Grocer Food City has inked a partnership with the University of Tennessee Medical Center to expand the Healthy Living Kitchen — a move that is expected to result in a significantly greater reach for Healthy Living Kitchen programs and educational efforts at schools, community events and Food City supermarkets throughout the region.