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Disney to debut interactive store design in 25 locations in 2011


Pasadena, Calif. -- Disney Store will open more than 25 new and remodeled locations around the globe in 2011. The stores will feature the company’s updated store design, which features an array of interactive and immersive experiences. The company ultimately plans to transform all its 350+ locations to the new concept.

“Guests told us that we brought the magic back to Disney Store with the launch of our new design, and they responded by staying in the stores longer and purchasing more,” said Jim Fielding, president, Disney Stores Worldwide.

Among the locations slated to open in 2011 will be the company first-ever stores in Copenhagen, Denmark; Dublin, Ireland; and Antwerp, Belgium. On the home front, Disney will make its debut in the Mall of America, Bloomington, Minn.

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