Marketing Tactics

New York City -- Chainstoreage.com columnist Jeff Green challenges the boon of the burgeoning burger concepts, posing the question: “Are burger joints here to stay or just a trendy restaurant theme that will overextend itself and “fall of the map” in a few years?

Check out Jeff’s latest column on the real estate community page: chainstoreage.com/article/burger-bonanza-rare-or-well-done

In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.

Like many of you, I just got back from RECon, and I’m still processing what I saw and heard. One thing that was interesting to me was the fact that it seemed like burger concepts were on everybody’s site plans, from In-N-Out Burger to Smashburger and Five Guys. If you like a good burger -- and, who doesn’t -- this is great news. If you are a developer or landlord though, I think you should proceed with some caution.

New York City -- Wal-Mart Stores will donate as much as $5 million to New York City’s cash-strapped Summer Youth Employment Program, Crain’s New York Business reported. The donation will reportedly save 3,400 jobs.

“The economic model of Outlet is the highest return on capital and is where customers gravitate," Gap CEO Glenn Murphy said at an investment conference in New York City, where he revealed the company will close 200 U.S. Gap stores and expand its outlet base.

But don’t expect the stores to be filled with last year’s castoffs.

"I don't want them bringing stripes in the stores if stripes are last year's idea,” Murphy said.

Chicago -- A Friday report by the Quad City Business Journal said that 7-Eleven will rebrand its previously acquired 14-store Mother Hubbard chain into 7-Eleven stores.

After acquiring the Mother Hubbard’s stores in early 2010 from MHC Convenience LLC, 7-Eleven Inc. announced that it plans to rebrand all 14 stores and offer them for franchise. The sale involved 16 Mother Hubbard’s Cupboard stores, but two in Bettendorf, Iowa, are not currently slated for conversion.

New York City -- The Walt Disney Co. will open its first-ever Disney Baby store next year at the Americana in Glendale, Calif., the Los Angeles Times reported.

The company plans to open Disney Baby locations -- one on each coast -- to display the best of its new infant line, according to the report.

The stores will give Disney executives the opportunity to interact with the parents of newborns and refine product offerings that span infant apparel, nursery items and bath products.
 

Express is launching a store design concept created by the hot Japanese design firm Wonderwall. The new format, debuting at King of Prussia Mall, King of Prussia, Pa., has a modern, sophisticated look and combines elements of refined chic with more unconventional materials. It also introduces social media into Express’ store environment. The same concept is sets to launch at Kenwood Towne Center in Cincinnati.