Marketing Tactics

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

Target ended last year with sales of $67.4 billion and earnings per share of $4, but company chairman, president and CEO Gregg Steinhafel believes sales will hit $100 billion and earnings will double to $8 a share within six or seven years.

New York City -- Amazon.com said Friday that it would drop its online affiliates in Arkansas in response to a new state law that would have required the online retailer to start charging sales tax, the Associated Press reported.

Lawmakers passed a bill earlier this year to require out-of-state online retailers such as Amazon to collect sales tax from customers if their annual sales in the state exceed $10,000.

They are however interested in which political candidates and trade associations receive political donations from the company and what the decision-making process is behind those donations. At least it’s what anyone who attended or listened to a webcast of the company’s shareholders’ meeting last week is left to conclude after listening to the line of questioning that followed prepared remarks by Target chairman, president and CEO Gregg Steinhafel.

WAYNE, N.J. — Toys“R”Us reported that domestic comparable-store sales were down 2.1% for its fiscal first quarter. Total sales were up 1.1% tp $2.6 billion. 

According to the company, sales were strongest in the learning and core toy categories, while the entertainment and seasonal categories struggled. 

Some companies were more aggressive with promotions last months and others were less so, but Target held steady producing the same number of circular ad pages (109) in May 2011, and it did the same month the prior year, according to data collected by the Chicago based firm Market Track.

LAS VEGAS — Nickelodeon has announced the launch of Team Umizoomi, the first line of preschool products to focus entirely on math, to be sold exclusively at Toys"R"Us stores. The line, which is based on the TV show of the same name, will debut with the Team Umizoomi Preschool Math Kits, appearing in stores this July. The Team Umizoomi Math Kits also can be purchased online from Nickelodeon in mid-July.

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.