American Eagle launches global agency review

Pittsburgh -- American Eagle Outfitters said Friday that it has begun a search for a marketing communications agency partner or partners.



The scope of services, according to the retailer, will include traditional and digital media strategy, planning and execution, as well as collaboration in creative development for its American Eagle Outfitters, Aerie and 77kids brands in North America and internationally.



“Hiring an agency is a natural evolution in the growth of the AEO family of brands,” said Michael Leedy, CMO.



Ark Advisors of New York will manage the search and expects to conclude reviews in first quarter 2012.