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Kraft’s fresh take on the New Year


NORTHFIELD, Ill. — Kraft is gearing up for the New Year with more than 40 new food and beverage choices for consumers.

"Bland and boring do not cut it anymore," said Barry Calpino, VP, breakthrough innovation, Kraft. "We're seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavors. Culinary experimentation is 'in,' so everyone wants the flexibility to customize their food. Our latest innovations are fun, great-tasting products that meet those needs and are in sync with today's lifestyles."

Kraft’s new line of products is inspired by global cuisine, local street foods, farmers markets and restaurant trends. Some new products are hitting store shelves now, with the remainder set to debut in early 2013.

"As culinary trends continue to evolve, one constant is a desire for even more choices," said Robin Ross, associate director of culinary, Kraft. "Consumers have varying and multiple needs for their food and beverage choices. Some consumers find a healthy balance with less complex ingredient lines is important, while others want bold or ethnically-inspired taste experiences. Young people are especially adventurous and food savvy. They don't want to miss the latest food news, whether it's trendy flavors, pop-up restaurants or the newest food truck in town."

The new products include New Miracle Whip Dipping Sauces, such as Smokin' Bacon Ranch, Kickin' Onion Blossom and Sassy Sweet Tomato; Philadelphia Spicy Jalapeno Cream Cheese; Philadelphia Indulgence Spread line featuring Cinnamon and Dulce de Leche Caramel; and Cracked Black Pepper, Italian Style Pizzeria and Sweet BBQ varieties for both the Kraft and Polly-O String Cheese brands.

Other snacks and food items will include Planters NUT-rition Peanut Butter Cherry Chocolate flavor; Chipotle BBQ, Tomato & Chili Pepper and Cracked Peppercorn A.1. Dry Rubs and A.1. Marinade Mixes; Kraft Anything Dressings Zesty Lime Vinaigrette; Oscar Mayer Bologna Jalapeno and Bacon options; Oscar Mayer Carving Board Pulled Meats; Velveeta-brand Cheesy Casseroles in Chili Cornbread, Chicken Pot Pie and Shepherd's Pie varieties; Velveeta Cheesy Skillets Dinner Kits featuring Jambalaya, Chicken Parmesan and Ultimate Cheeseburger Mac with 2% Milk Cheese; Kraft Fresh Take cheese and breadcrumb mix featuring Smokey Mesquite BBQ, Spicy Chipotle Cheddar and Classic Four Cheese; and Oscar Mayer Selects Chicken Breast Franks.

New beverage options will include Cherry Blackberry MiO; Crystal Light Liquid featuring Mango Passionfruit, Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Peach Bellini and Pomtini; Tim Hortons coffee, including decaf and latte, available in T Discs.

And bakers will have new Kraft items to choose from as well, including Cool Whip Frosting, Jet-Puffed Mallow Bites marshmallows line featuring fruit-flavored, ice cream cone shaped and brownie bite mini-marshmallows; and Planters NUT-rition Sustaining Energy Mix featuring honey roasted peanuts, crunchy honey soy clusters with soy protein and roasted almonds.

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