Eco lawn brand gets major distribution deal with Target

PROVO, Utah — Target strengthened its sustainability rep recently with the addition of EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, to its lineup. The sustainable, 100% organic, potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level.

EcoScraps' process is unique because it enables retailers to recycle produce waste from their grocery department and then resell it as an organic lawn and garden alternative across the store.

“There is no national brand that is bringing organic, sustainable lawn and garden products to consumers like EcoScraps is,” said Nancy Pfund, managing partner at DBL Investors. “The growth that this company has seen in just a few short years validates that EcoScraps answers a large consumer need that has not been met until now. As awareness about EcoScraps’ products continues to grow, I anticipate that other major retailers will follow Target’s lead.”