Marketing Tactics

Beaverton, Ore. -- Digimarc Corp. announced that Costco Wholesale Corp. is using the Digimarch Discover Intuitive Computing Platform (ICP) to embed transparent digital watermarks in editorial and advertising content connected with The Costco Connection starting with the April issue.

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that. It’s a strategy for individuals and organizations to thrive for the long term. Operating sustainably ensures an efficient, resilient and innovative organization that not only does less harm to people and the environment, but also does more good and makes a profit in the process. Because as many have pointed out, a business that loses money won’t be around to do anything very long.

SAN FRANCISCO — Google has launched its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."

BEAVERTON, Ore. — Costco Wholesale Corp. has engaged the services of Digimarc Corp. to create a more interactive experience for the readers of its monthly magazine.

NEW YORK -- Whole Foods Market has partnered with Gotham Greens to build the nation’s first commercial- scale greenhouse farm integrated within a supermarket. The 20,000-sq.-ft. greenhouse, which is currently under construction on the roof of the forthcoming Whole Foods Market store in Gowanus, Brooklyn, is scheduled to open in late 2013.

New York -- Store development and facilities professionals from some of the nation’s biggest retail and restaurant chains gathered in Dallas, Texas, to attend Chain Store Age’s 49th annual SPECS Conference, March 17-20, at the Hilton Anatole Hotel.   

Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

The funding is expected to help the innovative media company continue to drive growth by creating greater engagement among shoppers, brands and retailers. The firms said 2012 was its third consecutive year of triple digit growth and the series A funding round led by Updata Partners represents the opportunity for Collective Bias to accelerate key business initiatives including expansion to international markets.

BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.