Destination XL Group launches targeted email campaign

CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

“Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel,” said Jay Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient, we expect to take our email campaigns to the next level. They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual’s shopping patterns and preferences; and they’ll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers.”

Using CQuotient’s technology, Destination XL Group will have access to advanced predictive algorithms and deep retail domain knowledge that can be used to emulate this unique and personalized in-store experience through email.

“Hyper-personalizing emails represents a massive opportunity for retailers, especially for multi-channel retailers for whom email has become the connective tissue between channels and all their marketing efforts,” explained CQuotient Founder and CEO Rama Ramakrishnan. “Retailers are able to leverage our expertise in mining massive amounts of data, finding valuable insights and turning them into specific actions that change customer behavior. This is what CQuotient’s technology does and we are very excited to be working with a forward-thinking retailer like Destination XL Group.”