Marketing Tactics

FRAMINGHAM, Mass. — Staples is looking to appeal to more small business customers by offering an expanded selection of printed products through its Copy & Print service. To further entice these customers, through Nov. 12, the company is offering 30% off all purchases of Copy & Print services of $30 or more produced in store, online or by phone.

ROCHESTER, N.Y. — Eastman Kodak Company announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products. The enhanced Facebook application is the flagship feature of the new Kodak Picture Kiosk software version 5.0 currently being rolled out to retailers worldwide, the company said.

Promotions during September saw mixed outcome with some retailers increasing the number of pages and inserts, while the rest decreased the volume of promotions. The contrasting promotional strategies among the retailers led to the overall change being minimal. 

Like August, the largest decrease was Lowes, which saw a 61% drop in number of number of pages per market and 54% decline in inserts per market. This was a result of Lowes not having promotions in the second and third week of both August and September.

MINNEAPOLIS — Target announced that has partnered with FishWish to help reach its goal selling only sustainable and traceable seafood in its stores by 2015. 

There will be no escaping the long arm of Walmart’s marketing efforts this holiday season as the retail reminds shoppers it has the lowest prices on the broadest assortment of merchandise. Chief merchandising office Duncan Mac Naughton is making sure of that, and on Wednesday he outlined all of the ways the company plans to communicate with shoppers in the months ahead.

Portland, Ore. -- Ikea officially plugged-in two Blink Level 2 electric vehicle charging stations at its Portland, Ore., store as part of its partnership with ECOtality, a leader in clean electric transportation and storage technologies.

The initiative is the first such project for Ikea in the United States. Similar installations aa planned at eight other Ikea stores in the Western United States.

New York City -- Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.

Bossier City, La. -- Covington, La.-based Stirling Properties, developer and property manager of Stirling Bossier Shopping Center, in Bossier City, La., announced the addition of Old Navy, Ulta Beauty, Maurices, Mattress Firm, The Joint and GNC to the center’s tenant lineup.

WAYNE, N.J. — Toys"R"Us announced that through Nov. 5, for every wish list created in-store or online it will donate $1 in Toys"R"Us gift card, up to $50,000 to the Make-A-Wish Foundation. In addition, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us Inc., has provided the Make-A-Wish Foundation with a $275,000 grant.

BILLERICA, Mass. and MINNEAPOLIS — Customers looking to get their hands on the new iPhone 4S can trade in their old versions for special trade-in values at more than 1,400 Target stores nationwide. Through a partnership with NextWorth, Target is offering customers locked in trade-in values for old iPhones that can be redeemed when they pick up their new iPhone 4S starting Oct. 14. 

According to NextWorth, old iPhones need only be in good working order to qualify for the values quoted below:

• iPhone 4 (16GB & 32GB): $200