Marketing Tactics

By George Hoffman, [email protected]
 

PROVIDENCE, R.I. — CVS Caremark president and CEO Larry Merlo has been named the 2013 March of Dimes Rhode Island 2013 Citizen of the Year for his and the company’s ongoing support of the March of Dimes mission.

Merlo will be honored for the achievement at a June 18 reception held at the Providence Public Library. The recognition and fundraising event will take place as part of the 75th anniversary year of March of Dimes and the 50th anniversary year of the pharmacy innovation company.

WASHINGTON — The National Retail Federation has announced plans to formally oppose a proposed settlement of a federal antitrust lawsuit over credit card swipe fees charged by Visa and MasterCard. NRF is also urging retailers to carefully consider their own decisions before next week’s deadline set by the court.

The Home Depot shrugged off bad weather, and thanks, in part, to a recovering housing market, the company reported first quarter sales of $19.1 billion, up 7.4% from last year's quarter, which had one less week. 

On a like-for-like basis, comparable store sales for the first quarter were positive 4.3%. U.S. stores comps were positive 4.8%, also on a like-for-like basis.

San Francisco – Target opened a new Technology Innovation Center in San Francisco, on May 20. The center, located in shared space with the digital marketing agency SapientNitro, employs about 20 people, including some shared SapientNitro employees. Target will use the center to develop mobile and e-commerce services, allowing it to better compete with online-savvy rivals such as Amazon.com.

San Francisco – Pinterest, the social sharing network that many retailers use to promote products, is allowing users to share more information with their pins. Pins may now include data such as pricing, availability and where to buy products, recipe information and detailed information about movies.

So far, retailers including Home Depot, Anthropologie, eBay, Neiman Marcus, Nordstrom and Wal-Mart are partnering with Pinterest to make more product information available on pins originating from their e-commerce sites.

Originally developed by Midwest Glove to grow gardening category sales, the "Head-to-Toe" spinner has just received a Gold Merchandising Award at the National Hardware Show in Las Vegas for merchandising distinction. 

The innovative floor stand allows retailers to offer a customized mix of hats, gloves and footwear manufactured by Midwest Gloves. In addition to the customizable assortment capabilities, a small 1.25-sq.-ft. footprint means the display can be strategically located to maximize sales without disrupting customer traffic.

SHANGHAI — Hershey is heading to China to launch a candy brand called Lancaster, marking the first time in its 120-year history that the company has launched a new brand outside of the United States. It’s also the first time in 30 years that Hershey launches a brand that is neither a brand extension nor an acquisition.

The brand will be available in the cities of Wuhan, Hangzhou and Chengdu in June, with wider distribution following next year.