Marketing Tactics

WTI expects that retail August 2013 will be the coolest in four years for the nation as a whole. Temperatures will trend cooler than last year in parts of the Northeast and in the western half of the nation, while temperatures will trend warmer in the Southeast and Ohio Valley. The Plains states and Rocky Mountains will see increased precipitation this year, while the Southwest and Southeast will trend drier than last year. August is expected to be another active month for tropical systems, especially during the latter part of the month.

LOS ANGELES — With the back-to-school season well underway, a new spending forecast from e-commerce platform provider PriceGrabber conflicts with other recent studies and highlights the danger of placing much credence in what shoppers say about their spending intentions.

HERSHEY, Pa. — Core brand growth and new products in U.S. and key international markets bolstered Hershey Company’s second quarter results for the period ended June 30. The company reported consolidated net sales of $1.5 billion for the quarter, a 6.7% increase from $1.4 billion for same quarter a year ago.

Hershey’s reported net income for the quarter was $159 million or $0.70 per share-diluted, compared with $135 million or $0.59 per share-diluted for the comparable period of 2012.

NEW YORK — Colgate-Palmolive saw a boost in second-quarter net sales as its global market share in toothpaste and manual toothbrushes hit record highs year-to-date.

Net sales for the quarter totaled $4.35 billion, up 2% compared with the year-ago period. 

Net income, which included charges related to its restructuring program, totaled $561 million, or 60 cents per diluted share, for the quarter. This compares with net income of $627 million, or 65 cents per diluted share, in the year-ago period.

Chicago — Argo Tea has opened a greenhouse-inspired café in Chicago’s newly restored Connors Park. Argo and the city worked together on the park restoration, which includes chamomile and hibiscus tea bushes and native drought-tolerant plant varieties.

Argo Tea opened its first café in Chicago in 2003 and now operates 27. Plans call for 15 new locations over the next 12 months.

NEW YORK — Nickelodeon has promoted Pamela Kaufman to the expanded role of CMO and president of the company’s consumer products. She will report to Cyma Zarghami, president of Nickelodeon Group.  

In her new role, Kaufman will oversee Nickelodeon's domestic consumer products business, encompassing merchandising and licensing for properties which include SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.

Indianapolis — Kite Realty Group has leased a 31,541-sq.-ft. location in El Paso’s Sunland Towne Center.

Kite Realty and RJL Realty Advisors represented the landlord, KRG Sunland. Venture Commercial represented Sprout’s.

New York -- Berkowitz Development Group has inked a lease renewal with Sports Authority for 43,000-sq. ft. at Kendallgate Shopping Center in Miami.

As part of a nationwide effort, the retailer will redesign the store’s interior and incorporate updated exterior signage.