Marketing Tactics

NAPERVILLE, Ill. — Following a substantial decline in net income for its fourth quarter, OfficeMax is keeping costs in mind by reducing its retail store count in the upcoming year.

For the next fiscal year, the company said it plans a net reduction in retail store count with up to 35 store closures and one to two store openings in the United States, as well as eight to nine store openings and one to two store closures in Mexico.

Losing weight is a little like saving money. Consumers will always intend to do more of both, but then reality sets in and they tend to do neither. Retailers can count on that pattern holding true this year, which is good news because a recent study by the National Retail Federation shows those planning to save their tax refund is at an all time high.

News this week that Walmart acquired a majority stake in one of China’s fastest growing e-commerce companies positions Walmart to become a dominant multichannel player in China far faster than it ever would have on its own.

Dallas -- Fort Worth, Texas-based Trademark Property Co. announced the opening of Central Market’s first small prototype store at its Preston Oaks center. Located in the Preston Hollow neighborhood in Dallas, the 30,000 sq.-ft. store is the ninth location -- the fifth in Dallas-Fort Worth -- for the specialty grocer.

The agreement with H-E-B Central Market was originally announced by Trademark in May 2011 following strong interest from several potential tenants looking to move into the former Borders bookstore location.

Santa Monica, Calif. -- Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B's logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB's social media channels, including www.YouTube.com/HEB.

WASHINGTON — Retailers hoping to see a boost in sales this tax season may be out of luck as more Americans this year plan to save their refunds.

The National Retail Federation's tax returns consumer survey, conducted by BIGinsight, found that 43.8% of those expecting refunds will save some of that money, up from 42.l% who said so last year and the most in the survey’s nine-year history. Two-thirds (66.2%) of tax payers are expecting a refund this year, the exact same as last year.

CHINO HILLS, Calif. — Select Lowe's stores and Lowes.com will now offer an exclusive collection of energy-efficient tankless water heaters from Jacuzzi Group Worldwide.

Powered by natural gas or propane, Jacuzzi brand tankless units heat water as it is needed. In addition, tankless water heaters use up to 30% less energy than a traditional tank-style water heater, saving a typical family hundreds of dollars per year, according to the company. 

Today promises to be a special one for 25 Toronto area residents -- assuming their definition of special involves waiting in line for the opportunity to purchase up to three Jason Wu products at a Target pop-up store in Toronto and have their photo taken with the designer and Target’s mascot dog Bullseye.

Wu’s line of goods sold out quickly when it hit U.S. Target stores earlier this month and that’s sure to be the case in Toronto as the notion of limited quantities and the air of exclusivity tend to ignite the urgency gene in shoppers. 

New York City -- Iconix Brand Group reported that its fourth-quarter net income rose 23% on increased sales. The company also announced it was forming a joint venture with Reliance Brands Limited, a part of the Reliance Industries Group, to expand in India. Iconix currently has other similar partnerships in Greater China, Europe and Latin America.

Iconix said its net income totaled $27.2 million in the three months ended Dec. 31, up from $22.1 million in the year-ago period. Revenue rose 8.5% to $95.5 million, from $88 million.

Vacated shells of circa-1985 outlet shopping centers still dot the nation’s highways, but that’s not the format version that is finding a foothold among consumers and retailers.

A new value-oriented center, anchored by top-tier designer names, has opened the eyes and pocketbooks of American shoppers. Mainstream amenities have created the expectation that, while the goods may be discounted, the experience most definitely isn’t.