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Lands’ End: Parents will spend up to $100 for first day of school outfit


Dodgeville, Wis. – Spending for back-to-school apparel looks strong this year, with more than 95% of parents willing to spend up to $100 just on an outfit for the first day of school. Results of the Lands’ End 2013 Back to School Survey also indicate 92% of parents say a backpack is the single most important back-to-school item for purchase this year.

In addition, most parents get their back-to-school shopping information from friends (30%) or company websites (26%). Somewhat surprisingly, 64% of kids surveyed said that shopping is their favorite part of getting ready for the first day of school.

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