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H&M opens first store in Hawaii


New York -- H & M, Hennes & Mauritz AB opens its first Hawaii store in Waikiki on March 28. The store features a one-of-a-kind installation featuring artwork of local surf photographers Mike Coots, Sarah Lee and Zak Noyle.

The Waikiki store has hired 160 local employees.

“We want to thank the people of Hawaii for a successful kick off of H&M's first store in the Islands,” said Daniel Kulle, president of H&M North America. “Hawaii's warm reception and pure aloha played a key role in making this grand opening special. We look forward to strengthening our community partnerships, building new relationships and celebrating our continued growth and expansion of H&M in Hawaii.”

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