Swirl and Motorola to power beacon marketing for retailers
Swirl Networks, provider of a leading enterprise-class beacon marketing platform, has entered into a strategic relationship with Motorola Solutions. The two companies will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments.
The news follows the recent unveiling of Motorola's MPact Platform for Mobile Marketing, which leverages Swirl to power the beacon marketing capabilities for its indoor locationing platform.
Together, Swirl and Motorola Solutions will offer retailers what they call “the most scalable enterprise-class beacon marketing solution that is currently available in the market.”
Swirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact, a unified indoor locationing platform that leverages both Wi-Fi and Bluetooth Smart technology. Swirl's platform will be fully integrated with Motorola's Bluetooth Smart Beacons, providing retailers with the option of purchasing beacons from an established retail partner, while taking advantage of Swirl's industry-leading cloud platform for creating, managing and analyzing in-store mobile marketing campaigns.
Motorola will offer the MPact platform and beacon installation and servicing to Swirl customers. This service option will allow retailers to leverage Motorola's nationwide Services team for rapid deployment of large-scale beacon networks spanning thousands of retail locations. Swirl's beacon-powered mobile marketing platform gives retailers the ability to engage shoppers with personalized digital content and offers while they shop in stores. Alex and Ani, Kenneth Cole and Timberland have deployed Swirl's beacon technology in stores nationwide.
"We are excited to work with Swirl to bring enterprise-class beacon marketing capabilities to large-scale retailers," said Imran Akbar,VP and GM, Enterprise Networks & Communications, Motorola Solutions. "As Motorola Solutions continues to enhance the in-store experience for shoppers, Swirl's robust software for creating, managing and optimizing in-store mobile marketing campaigns makes for an ideal relationship."
"This collaboration with Motorola Solutions reinforces our commitment to bring the most scalable and comprehensive beacon marketing solution to leading retailers and brands," said Hilmi Ozguc, Swirl CEO. "Through this relationship, Swirl customers now have access to beacons and support services from one of the most respected names in the retail industry. Together with Motorola Solutions, we can help retailers effectively roll out beacon marketing capabilities at even the largest scale."