Marketing Tactics

New York - A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power. According the Accenture Back-to-School Shopping Survey, which polled 500 U.S. parents of children entering kindergarten through college, nearly all (89%) plan to do most of their back-to-school shopping in a physical store, though many will still use online to browse and search, or "webrooming."

Yonkers, N.Y. - Westchester’s Ridge Hill shopping center will host a special “pop-up” event with MakerBot showcasing its 3-D printing technology on July 24, from 6-9 p.m.  There will be live demonstrations, jewelry design classes and equipment available for sale at the event.

The National Retail Federation has formed the Small Business Retail Council to organize, recruit and engage Main Street merchants and independent community retailers in grassroots advocacy activities.

The council will represent and be responsive to the needs, concerns and interests of local shops and provide the association’s small business members a forum to discuss the most pressing public policy issues and priorities.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

Canton, Mass. -- Dunkin' Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."

Beijing -- Secoo.com, a Chinese luxury and high-end fashion e-commerce company, recently completed a new round of financing that has raised around $100 million. The event represents the largest amount of financing raised in one round across the Chinese luxury and high-end fashion e-commerce sector to date.

Grand Rapids. Mich. – Meijer is reportedly focusing on making its apparel, footwear and accessories assortment more appealing to fashion-conscious customers. According to the Detroit News, Meijer is taking steps including redesigning its stores, hiring outside consultants and launching a multimedia marketing campaign to improve the appeal of apparel and related categories.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24. According to a new survey of more than 1,000 teens and young adults ranging from ages 13 to 24 conducted by Alexander Babbage in partnership with Forest City Enterprises Inc., shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.