Wendy’s extends use of APT testing software

Dublin, Ohio - The Wendy’s Company has extended its partnership and will continue licensing APT’s Test & Learn software for another three years. Wendy’s will use the software to test strategic initiatives in menu changes, remodels, marketing, pricing, and operations across its system of more than 6,500 company and franchise-operated restaurants.



The expanded relationship will enable Wendy’s to continue to understand the incremental impact of each new innovative idea, like a significant menu change or capital investment, before rolling it out chain-wide. APT works directly with the senior leadership team at Wendy’s to understand the company’s business objectives and goals for customer satisfaction and financial performance. Resulting tests range from small menu changes, such as removing an underperforming menu item, to bold transformative initiatives, such as introducing a new value menu, changing service style, or large increases or decreases in marketing investments.



“The decision to continue our relationship with APT was an easy one,” said Leigh Burnside, VP of finance & planning at Wendy’s. “Test & Learn continues to be a critical part of our organizational decision-making process as we continually seek to improve guest satisfaction and shareholder value. Wendy’s has used the APT software to evaluate the effectiveness of many initiatives. After an initiative is evaluated through consumer research, we use the Test & Learn software to analyze it in scientific in-market tests. The software automatically shows us whether the initiative generated incremental visits or simply cannibalized existing business.”