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Marketing Tactics

  • Report: Wal-Mart apologizes for online ‘fat girl’ costumes

    Bentonville, Ark. –- Wal-Mart Stores Inc. has reportedly apologized for offering Halloween outfits labeled as “fat girl” costumes on its e-commerce site. According to Bloomberg, Wal-Mart issued the apology after receiving social media criticism from offended consumers.  

  • Plug & Play’s CEO Corner: Polina Marchenko

    Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on Polina Marchenko, CEO of KptnCook.   What does KptnCook do?  

  • How to avoid automation conundrum

    Sears and Amazon.com both recently came under fire for allowing rings decorated with the Nazi swastika symbol to be posted for sale on their third-party seller sites. While both retailers quickly pulled the items down and issued public apologies, they received a large amount of negative publicity and surely damaged their brand image with many offended customers, perhaps to the point of permanently losing some of them.

  • Maidenform finds fit with glamour girl

    Micaela Erlanger, a stylist to the stars and a self-proclaimed "vintage-a-holic, and glamour girl," has joined the Maidenform brand as an ambassador and spokesperson through March 2015.

    Erlanger will guide the Maidenform customer, offering  tips, picks and styling insight via the brand's website and social media platforms.

  • Macy’s and Bloomingdale's stores to open in Abu Dhabi in 2018

    Cincinnati -- Macy’s and Bloomingdale’s stores plan to open in Abu Dhabi, United Arab Emirates (UAE) in 2018 as part of a strategic partnership with Al Tayer Group LLC, a UAE-based company with diversified businesses. This will be Macy’s first international store location and the second for Bloomingdale’s.   

  • Three Suggestions for Avoiding Automation Aberration

    Sears and Amazon.com both recently came under fire for allowing rings decorated with the Nazi swastika symbol to be posted for sale on their third-party seller sites. While both retailers quickly pulled the items down and issued public apologies, they received a large amount of negative publicity and surely damaged their brand image with many offended customers, perhaps to the point of permanently losing some of them.  

  • Deeper Dive: Starbucks’ new mobile ordering service

    In announcing its new mobile ordering service, Starbucks referenced a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" during the 2013 holiday season. Indeed, consumers are increasingly comfortable with bypassing physical stores and purchasing goods online, especially when facing the prospect of holiday crowds and traffic.  

  • RetailROI launches #RetailFightsEbola relief campaign

    Nashville -- Responding to the Ebola virus that has ravaged West Africa, the Retail Orphan Initiative (RetailROI) is launching a major campaign to help fight Ebola in Liberia. Working with its partner charities operating in Liberia, the #RetailFightsEbola campaign is rallying retailers, manufacturers and individuals to provide much-needed medical and hygienic supplies to Liberia.   
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