Marketing Tactics

Razor USA said it set holiday sales records this year due to the surging popularity of a $399 ride-on product called the Crazy Cart that YouTube helped make a hit.
 

New York – Amazon.com and Macy’s reportedly look financially strong even in the wake of expected post-holiday discounting, while Sears, Kmart and J.C. Penney are not expected to be so fortunate. According to new analysis from 24/7 Wall St., Amazon.com should hold onto substantial holiday profits as long as free shipping does not impact its margins.

Avon, Mass. – SelecTech, Inc., a provider of flooring products made from recycled materials, is launching a retail/franchise division. Based out of the company’s corporate headquarters in Avon, Mass., the new division will feature customer service and marketing representatives specifically dedicated to retail and franchise customers with multiple locations.

January 2014 is projected to be the coldest in three years for the U.S. as a whole. The storm track, which will favor the milder and wetter Pacific, will be driven inland across the West with storms moving into the Plains and then heading into the Great Lakes or re-developing off the New England coast. This pattern will produce colder trends across the East Coast, but there will be short warm-ups ahead of the storms that will help to keep average temperatures near normal.

Amazon announced a record-setting holiday season for its annual membership program Amazon Prime. More than 1 million customers around the world became new Prime members in the third week of December.

On Amazon’s peak shipping day, more Prime items were shipped worldwide than ever before. The entire 2013 holiday season was the best ever for Amazon, with more than 36.8 million items ordered worldwide on Cyber Monday, which is a record-breaking 426 items per second, and millions of customers unwrapped Kindle e-readers and Kindle Fire tablets this holiday season.

Holiday sales are up 2.3% so far this season with the bulk of gift card redemptions yet to contribute to the results, according to new data from MasterCard SpendingPulse.

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.

Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.  

Cabot Creamery is honoring 50 volunteers from across the United States with what it’s calling a “trip of a lifetime.” On Jan. 11, the volunteers will board the Celebrity Cruises Summit for an all-expense-paid, six-day, seven-night Caribbean cruise organized in their honor, courtesy of the 1,200 farm families who own Cabot Creamery Cooperative.

The farmer-owners of Cabot have presented the Cabot Community Celebrity Award program since 2010 to recognize individuals from across the nation who have made a difference in their communities.

Chicago -- Rough weather last week prevented many last-minute shoppers from getting to the stores to finish up their holiday purchasing. ShopperTrak reported that for the week of Dec. 16 to Dec. 22, GAFO in-store retail sales decreased by 3.1% from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2% compared to the same time period in 2012.

Las Vegas – FacialNetwork.com is releasing a beta app called NameTag for Google Glass. The app can spot a face using Google Glass' camera, send it wirelessly to a server, compare it to millions of records and in seconds return a match complete with a name, additional photos and social media profiles.