Marketing Tactics

New York - Online specialty apparel retailer Bare Necessities is using the Experian Marketing Suite to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system. The Experian platform integrates customer data from any source and channel into an always-fresh central repository or more effective targeting, triggering and personalization of marketing campaigns.

Jet and Boxed are two online retailers taking aim at the warehouse club channel and drawing increased funding from venture capitalists who believe the channel is vulnerable.

New York-based Boxed has raised $33 million and operates three physical warehouses in the Northeast that shoppers interact with digitally. It does not charge a membership fee.

Jet charges a membership fee and functions more like a marketplace by providing a platform for third party sellers.

Plano, Texas – Consumers enjoyed a very discounted holiday season. According to a new survey from Alliance Data Survey, there was a 12% increase in the number of consumers saving on holiday purchases using rewards, discount offers and coupons.

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.

The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.

Solid sales of televisions and mobile phones in stores and online drove better than expected top line growth at Best Buy during the holidays with details on profitability yet to come.

The company said same-store sales grew 3.4% in the United States over the holidays (Nov.-Dec.) as it sold more large-screen TVs and mobile phones.

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Online home furnishings retailer Wayfair is leveraging Sherwin-Williams’ color technology for a whole new user experience on wayfair.com.

The retailer plans to integrate Sherwin-Williams’ color matching technology throughout the wayfair.com shopping experience, allowing shoppers to browse paint colors alongside more than 2 million products in furniture, décor and bedding.

Washington, D.C. -- Total holiday sales, which include November and December sales, increased 4% to $616.1 billion, the highest since 2011, according to the National Retail Federation. The total was in line with NRF’s projected forecast of 4.1%. In addition, non-store holiday sales grew 6.8% to $101.9 billion.