Marketing Tactics

In recognition of its support of national defense and the uniformed service community Safeway received the Military Officers Association of America’s highest honor.

Safeway was presented with the organization’s Distinguished Service Award at an event in Washington, D.C., in recognition of its outstanding support as an employer of Guard and Reserve members and veterans. The Military Officers Association of America (MOAA) ’s highest honor. MOAA was founded in 1929 and has 380,000 members.

L'Oréal Paris has added celebrity hair colorist Kari Hill to its roster of experts, the beauty brand announced.

With more than 15 years of experience coloring some of the most well-known manes in Hollywood, Hill’s artistic perspective lends to her mastery of varied hair coloring techniques. She will join L'Oréal Paris global consulting colorist Christophe Robin in lending her insights and expertise to trend forecasting, product development, content creation and consumer education for the brand.

Teen retailer Hot Topic is using the appeal of the pre-order and a Disney film tailor made for its core customers to encourage full margin sales and drive traffic to HotTopic.com.

The retailer is featuring a limited edition collection of apparel inspired by Disney’s dark anti-hero “Maleficent,” on its Web site for pre-order beginning April 15. Merchandise will be available in stores and online in May with prices ranging from $29.50 to $54.50.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

Bentonville, Ark. – Wal-Mart will carry Wild Oats organic food items later in April with a new, more affordable price point on products covering a broad variety of categories. Wal-Mart estimates customers will save 25% or more when comparing Wild Oats to national brand organic products.

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

Boca Raton, Fla. -- Office Depot Inc. has been named to the 15th annual list of America’s Top Corporations for Women’s Business Enterprises (WBEs) by the Women’s Business Enterprise National Council (WBENC). This marks the 12th year that Office Depot has been named to the list.

The Wild Oats brand will begin appearing on Walmart shelves this month as the retailer plans to offer 100 low priced organic dry grocery items.

Stein Mart said that its March sales were unfavorably impacted by the shift of pre-Easter selling from March to April this year, as well as cooler-than-normal temperatures in many parts of the country early in the month.

Stein Mart’s total sales for the five-week period ended April 5 were $136.3 million, compared to total sales of $135.4 million for the prior-year period. Comparable store sales increased 0.9%.

Patrick Byrne has relinquished his role as chairman of Overstock.com and Stormy Simon was named president of the online discount retailer.