RetailMeNot makes move at the mall

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefinedinitiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

"In 2013, RetailMeNot simultaneously supported consumers' savings needs and retailers' brick-and-mortar sales objectives through in-mall marketing during the holiday shopping season in numerous markets across the U.S. We know in-mall marketing helped RetailMeNot continue to build its brand awareness and introduce a larger segment of U.S. shoppers to RetailMeNot's free coupon app for iPhone and Android users," said Jill Balis, SVP of marketing for RetailMeNot. "Our strategic partnership with GGP will raise RetailMeNot's profile year-round in premier shopping malls where deal seeking consumers are looking for ways to shop smart and save. We believe this partnership will also drive significant value for GGP's tenant retailers who utilize RetailMeNot to increase foot traffic and in-store sales."

By the end of 2013, RetailMeNot's apps had been downloaded globally nearly 14 million times and more than 560 million people had visited its Web sites. Inside the United States, RetailMeNot app users receive localized offers when they are in the vicinity of more than 6,000 geo-fenced shopping locations. Additionally, millions of consumers subscribe to RetailMeNot's deal alerts and newsletters that feature in-store offers for top retail stores.