GNC launches new omni-channel brand campaign

Pittsburgh – GNC Holdings Inc. is launching a new national brand campaign: "Beat Average." The campaign is designed to open a conversation with health-and-wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average.



Developed by Carmichael Lynch, its agency of record, the campaign will debut globally in GNC's 8,500 stores on April 25 and will premiere during network prime time on May 3. The campaign includes a mix of network prime, premium and targeted cable, out of home, newspaper, magazine and online media.



"Since 1935, we have been committed to being above average in our products, stores and customer service,” said Joseph Fortunato, chairman, president and CEO, GNC Holdings, “Our array of superior products can meet a wide range of individual needs. This campaign is grounded in GNC's DNA and establishes 'average' as a common enemy we all can relate to when it comes to health and wellness. No matter who you are, average is in all of us and GNC is here to encourage everyone to "Beat Average" in regards to achieving their overall wellness goals and helping to celebrate their successes."