In-Store Media

Pittsburgh - American Eagle Outfitters and Aerie are launching the "Ultimate Road Trip" sweepstakes in stores nationwide and online from March 7 through March 18. Entrants have the opportunity to win a grand prize of a restored Volkswagen Westfalia valued at approximately $25,000 and $10,000 in cash to create their own ultimate road trip experience.

Irving, Texas – The Michaels Companies Inc. has launched online arts and crafts classes taught by instructors and industry experts through an exclusive partnership with Creativebug, a subscription-based provider of online DIY instruction. Accessible anytime, anywhere, the video classes provide the novice crafter with basic techniques, such as beginning calligraphy and paper crafting, while also teaching more advanced skills and projects.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Los Angeles - StepsAway is expanding the footprint of its mobile in-store deal app with Starwood Retail Partners. The agreement will expand StepsAway’s multi-state footprint, bringing its mobile retail solution to 10 Starwood properties across the US.

By Hyaat Chaudhary, CEO, Carbon Media Group

At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.

“In the store, we have multiple pieces signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. “There are seven to 14 beacons across different zones of the store, depending on store size.”

New York -- Retailers who take a holistic approach to measuring the benefits of new store designs are most successful in accurately quantifying the bottom-line results, according to new research from EWI Worldwide and A.R.E. (the Association for Retail Environments).