In-Store Media

Columbus, Ohio – Express Inc. will be using Rich Media Messaging (RMM) technology from Iris Mobile to drive the fashion retailer’s seasonal “Back-to-Business” sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.

By Andrew Schneide, ZOG Digital

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

By Dave Donnelly, Executive Director of Retail Sales, Eyeview

Raley's Supermarkets worked with NRG eVgo to unveil an electric vehicle (EV) fast charging station at a retail location in Northern California that features both industry standard fast chargers: CHAdeMO and SAE Combo.

Located at Nob Hill supermarket in Mountain View, this Freedom Station is the first to incorporate the new SAE Combo fast charge standard, according to the company.

Bebida Beverage Company (BeBevCo), a developer, manufacturer and marketer of relaxation and energy products, is rolling out its flagship beverage, KOMA Unwind Liquid Relaxation, at select 7-Eleven stores in the Quad Cities.

North Bergen, N.J. - The Vitamin Shoppe will host its latest "Share the Health" expo on Aug. 16, in more than 600 stores nationwide. As part of this event, each store will offer its own specialized festivities, such as free product samples and consultations with local wellness partners.

This marks the ninth Share the Health Expo hosted by the Vitamin Shoppe since 2012. The Vitamin Shoppe stores will host wellness partners from their communities throughout the day, ranging from local gyms and spas to chiropractors and product representatives.

Home furnishings retailer West Elm, the fast-growing division of Williams-Sonoma with 58 stores and counting, plans to launch a contest called “We Love Local Small Business Grant.”

Designed to support U.S.-based artists, makers and designers as they grow and scale their businesses, the small business grant contest will this week with open online submissions.

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

San Francisco – Out-of-stocks and placement continue to be key issues for back-to-school retail efforts. According to a field study of 465 retailers across the U.S. from mobile contractor Gigwalk, 47% of the retailers visited had an issue with their back-to-school displays.

Forty-five percent were due to the product being out of stock, followed by missing price and having the product in the wrong display. Other findings include:

• 49% plan to spend more this back-to-school season.