In-Store Media

Ahold USA has become the first major grocery retailer to join an initiative requiring Florida tomato suppliers to increase farmworker pay and protect workers from forced labor and sexual assault.

The Coalition of Immokalee Workers announced Wednesday that Ahold USA is America's first major grocer to join the group's Fair Food Program. Ahold USA is the parent company of Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle, Martin's and online grocer Peapod.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

Toys"R"Us is supporting the Special Olympics in Los Angeles this year in a new and innovative way.

The retailer is deploying employee volunteers to encourage and cheer on the littlest athletes, as they reach personal victories in a variety of sporting activities. Toys"R"Us has a longstanding commitment to the Special Olympics, and as a Games Level sponsor of the 2015 World Games, is able to help the organization's efforts to bring the benefit of sports to children and adults of all abilities.

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

Jo-Ann Fabric and Craft Stores is launching a new collection that targets shoppers with a love of family, faith and tradition.

The retailer has announced an exclusive product line of more than 200 new prints and decor items from renowned American artist Susan Winget. 

Chicago – Specialty footwear retailer BucketFeet, which launched online in 2011 and entered the world of brick-and-mortar retailing with its first stores (called “studios” in 2013), is seeking to better understand studio shoppers. BucketFeet is partnering with store analytics provider RetailNext to help extend its brick-and-mortar service and shopper experience capabilities.

Gymboree is launching a colorful new campaign aimed at increasing awareness of a cause near and dear to the heart of its core customers.

The retailer has started a new effort to raise money in Gymboree and Gymboree Outlet stores to fund arts and crafts requests made by teachers on DonorsChoose.org. The goal is to fulfill classroom requests in every county where there is a Gymboree retail location.

JCPenney Co. is launching a back-to-school marketing campaign that covers all the bases of omnichannel retailing.

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

Dick's Sporting Goods is leaving no target market unaccounted for in its quest for growth and expansion.

The retailer is launching a new "fitness and lifestyle" boutique concept aimed at women called Chelsea Collective. The first two Chelsea Collective locations will open in August in Tysons Corner, Va., at Tysons Corner Center and Pittsburgh at Ross Park Mall.