In-Store Media

Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

The nation’s highest-profile electric car-marker is taking an unusual route to get its product out in front of potential customers.

For retailers that advertise on Facebook, determining the volume of store traffic and purchases generated by the ads can be tricky at best.  

Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.   

Image Courtesy: Christopher Michel, CC by 2.0

Henry Ford Health System, a six-hospital system headquartered here, and Kroger on Wednesday announced a new partnership designed to answer common dietary health questions and help consumers eat and shop healthier.

Henry Ford LiveWell Wednesdays debuts June 1 at all 126 Kroger stores throughout Michigan. Every Wednesday, Henry Ford will provide Kroger shoppers with a healthy recipe developed by registered dietitian nutritionists. Shoppers will receive a brochure including a list of all ingredients needed for the recipe and a link to a video cooking demonstration.

Walmart is reviving a familiar icon to be the symbol of its low-price marketing.

The discounter announced it is bringing back its yellow smiley image, which has been in hibernation for some 10 years. The image can already be seen in some digital advertising and will expand to television ads and select in-store signage next week.

An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.