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In-Store Media

  • Study: Digital revolution transforming shopper marketing

    Online marketing is sparking radical changes — and growth — in shopper marketing.   That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that  shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.  

  • Beauty retailer takes cue from dating app

    Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.  

  • Beauty retailer opens milestone store

    Marla and Barry Beck, Founders of Bluemercury, open 100th store (Photo: Business Wire)   Bluemercury is testing a larger format space.    The specialty beauty products and spa retailer announced the opening of its 100th store, in Savannah, Georgia.     

  • Study: Book retailer shows brand strength

    A familiar chain has been named the most powerful retail brand of 2016.   According to the 2016 Top 100 Most Powerful Brands report from brand marketing firm Tenet Partners, Barnes & Nobile is the most powerful retail brand, and 32nd most powerful brand overall, of the year. This is the second straight year Barnes & Noble ranked highest among retailers.  

  • Survey: Back-to-school shoppers will spend more, but wisely

    Parents making back-to-school purchases are willing to open their wallets, if the price is right.   That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.  

  • First Look: Sonos brings the music home in retail debut

    Sonos, known for its “smart” sound systems, has made its bricks-and-mortar debut with an interactive store that celebrates music.     The store, in the SoHo section of Manhattan, is designed to allow visitors to listen to music — and experience Sonos products — the way they would at home. It also offers "Simple Set Up," a white-glove, in-home service that includes local delivery, set-up, and product introductions for in-store purchases.   

  • RKF declares Manhattan’s ‘96th Street divide’ defunct

    Having brokered the sale of street-front retail real estate on 101st Street and Third Avenue in New York for $2.2 million, RKF declared the unofficial rule of placing prime retail locations below 96th Street in Manhattan to be null and void.  

  • Michaels membership has its privileges

    Specialty arts and crafts retailer The Michaels Companies Inc. knows that customer loyalty is not its own reward.  
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