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In-Store Media

  • Survey: Black Friday “creep” remains strong

    Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

    JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

  • Is Primark the Next Big Thing?

    Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard, one that has largely redefined the U.S. apparel retailing landscape.

    From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight announced locations.

  • Saks Fifth Avenue to light up for holidays

    Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

  • Infographic: Marketers lag in visual commerce efforts

    Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

    According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

  • Finish Line lets customers pursue hoop dreams

    The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

    For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

  • Online men’s activewear brand tries on brick-and-mortar

    Rhone, a maker of high-quality activewear, has made its first foray into the physical space with the launch of a holiday pop-up in New York City's SoHo neighborhood. And while the SoHo shop will only be open through January 15, 2016, it could be a harbinger of things to come.

  • Target aims for a seamless holiday season

    Target has an aggressive new plan to lure shoppers this holiday season that includes free shipping on all orders and a new international website.

    The plan is part of Target CEO Brian Cornell’s efforts to restructure the company and revamp its digital and in-store offerings. Free shipping starts Nov. 1 and ends Dec. 25.

  • Borrowing a page from big tobacco to grow produce sales

    Big screen actors and television personalities made smoking cool for generations of Americans. Now produce marketers and retailers hope a new deal with Hollywood can have the same effect on fruits and vegetables.

  • Footwear brand doubles its odds in one of world's busiest locations

    For most retailers, one store in Manhattan's Times Square is good enough. But not for Skechers.

    Skechers USA has opened its second location in Times Square. The new outlet is located in the heart of the busy area, on what's known as the Bow Tie.

  • Poler Outdoor Stuff activates Instagram indoors

    Consumers who live active lifestyles often document their adventures on Instagram.

    Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.

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