Coffee giant among first to roll out new media platform

Starbucks is one of the first brands to leverage a new music and entertainment media platform from PlayNetwork.



To further increase both customer and employee engagement, Starbucks can now enable partners (employees) to select in-store playlists and provide a uniquely curated listening experience for customers. The chain is using the platform in more than 7,500 U.S. stores.



"For decades, music has played a pivotal role in our stores," said Matthew Guiste, VP, in-store & partner digital products, Starbucks. "Through our relationship with PlayNetwork, we're able to ensure we remain at the forefront of how to integrate music into our retail environment and our mobile ecosystem."