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EnVu and CBL partner on interactive media program
New York City -- Interactive media company enVu said it has partnered with mall owner CBL & Associates Properties to deploy an immersive advertising platform, enSpire, within select CBL shopping centers located throughout the nation’s Top 20 designated market areas.
The enSpire platform utilizes interactive floor projection displays that engage consumer interaction with the featured content while providing a memorable experience for mall visitors and enhancing brand recognition and purchase intent for advertisers.
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Easter "Hops" into Walmart
UNIVERSAL CITY, Calif., and BENTONVILLE, Ark. -- The upcoming live action/CG-animated film Hopeasily lends itself to a variety of Easter-based retailing opportunities, and Walmart is getting in on the action with the announcement of a partnership with Universal Pictures that will include in-store events and excluisive licensed products.