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Supervalu taps PointRoll to boost grocery sales
NEW YORK — Amid researching its customers' changing media habits, supermarket retailer Supervalu has partnered with a leading provider of digital marketing services and technology to enhance how the grocer reaches customers.
Supervalu said that after conducting a joint study with Nielsen Catalina Solutions, which measured more than 30 million impressions delivered by PointRoll, in-store sales at Supervalu experienced an overall increase during a three-month period, thanks to PointRoll's PaperBoy eCircular, an interactive expandable ad unit.