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Safeway introduces waterfront BISTRO

3/10/2009

PLEASANTON, Calif. Safeway has introduced waterfront BISTRO, a line of nearly 30 seafood selections and prepared entrees.

According to Safeway, its exclusive waterfront BISTRO line was created as a convenient, at-home version of a high-quality seafood bistro experience, complete with recipes for creating everything from gourmet dinners to Sunday brunch fare.

“Now more than ever, people are dining at home, so they want to make the best of their ‘dining in’ experience with restaurant quality meals,” said Matt Miller, VP consumer brands. “waterfront BISTRO provides customers with countless combinations and possible ways to stretch the household budget and discover the ease of making elegant seafood dishes, like Sockeye Salmon marinated with a Garlic Lemon Pepper sauce, at home.”

Waterfront BISTRO options range from heat-and-serve to simple preparation. Items like waterfront BISTRO™ Salmon Fillets, Raw Shrimp and Wild Sea Scallops come with easy recipes to do-it-yourself entrees and appetizers. Pre-made entrees, such as Lemon Dijon Pacific Salmon and Tuscan Roasted Pacific Cod, come marinated and are ready in minutes.

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