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J.C. Penney launches new charitable program
Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.
The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.
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M&M's(R) gives fans the ultimate NASCAR seats
M&M's ® is awarding fans with the ultimate upgrade, giving them the best seats at the Kentucky Speedway.
The "Official Chocolate of NASCAR" is giving four fans upgraded, M&M's ® branded lounge-style seats to watch the No. 18 Toyota car driven by Kyle Busch. The fans will also enjoy Sprint Vision handsets, personal servers and M&M's ®.
M&M's ® will also offer fans the chance to enjoy ungraded seats at NASCAR races in Bristol, N.H. and Charlotte.