In-Store Media

New York -- Chocolatier Lindt said Thursday it has opened its new flagship Lindt Chocolate boutique in the landmark Rolex building on Fifth Avenue in New York City.

The 1,245-sq.-ft. store features a comprehensive chocolate selection, as well as Lindt Chocolate Advisors to educate and guide customers through the full experience.

The new store represents Lindt's second Fifth Avenue location and heralds a period of growth and expansion for the company's direct to consumer business.

Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.

MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.

New York -- Barneys New York said that it has reached an agreement with its largest lender, Perry Capital and other lenders to significantly reduce the retailer’s debt and improve its capital structure. Under the arrangement, Perry Capital has become the majority owner of Barneys. Under a debt-for-equity swap with Perry Capital, as well as other lenders, Ron Burkle's Yucaipa Cos and current owner Istithmar World, the chain's long-term debt will fall to $50 million from $590 million. The deal makes Perry Capital the majority owner of Barneys.

Sleep Number, a division of Select Comfort Corp., takes shopping for mattresses and bedding accessories to a new level with its updated store design. The new prototype, which was designed by JGA, Southfield, Mich., replaces the traditional—and bland—sea of mattresses with a modern and interactive environment that elevates the customer journey and positions the product as hero. Sleep Number debuted the new design in Oakbrook Promenade, Oakbrook, Ill., and it has since been rolled out to 74 locations nationwide.

Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.

CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

By Ajay Joshi, [email protected]