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Kohl's to sell merchandise to benefit fight against breast cancer

9/7/2010

MENOMONEE FALLS, Wis. Kohl's Department Stores announced that it will sell exclusive cause merchandise in all 39 Wisconsin Kohl's stores and online at www.kohls.com, with 100% of the net profit donated to support the fight against breast cancer. The first collection -- created by world-class designer Vera Wang for her Simply Vera Vera Wang exclusive brand at Kohl's -- will be available Sept. 7 through Dec. 24.

The 15-item exclusive collection of Simply Vera Vera Wang cause merchandise includes apparel, accessories, fashion jewelry and home goods and all items are available for just $5 or $10 each. The collection includes a pink ribbon pin; graphic t-shirts; women's sleep sets with boy shorts; and sequin coin purses in various shades of pink and gray, to name a few.  In Wisconsin stores, the Simply Vera Vera Wang merchandise has been given its own center aisle display where all items will be merchandised together to make it easier for customers to support the cause.

"Our successful Kohl's Cares cause merchandise program benefitting kids has raised more than $150 million over the past 10 years to support children's health and education initiatives nationwide. As Kohl's has recently expanded our philanthropic efforts to support the fight against breast cancer, we are very excited to expand our cause merchandise program with exciting new items that benefit that cause," said Julie Gardner, Kohl's EVP and chief marketing officer. "The new cause merchandise collection, designed by Vera Wang, represents so much more than beauty and value; it gives our customers an easy way to support a cause that means so much to all of us."

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