Macy’s expanding open-sell beauty concept

New York City Macy's said Thursday it will expand its in-store, open-sell Impulse Beauty concept to 54 locations by October, and another 50 in 2011. Currently, the format is featured in approximately 104 Macy’s stores.

The roughly 1,000-sq.-ft. department, which features smaller niche brands, allows customers to browse the areas independently, rather than get the one-on-one attention that is more typical at traditional cosmetics counters.