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In-Store Media

  • Lord & Taylor signs on as exclusive retail sponsor of 'Project Runway'

    New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.

    The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.

  • From Online to In-Store: Piperlime and the E-Commerce Expansion Into Brick-and-Mortar

    By Dr. Gary Edwards, Empathica

    Recently, online fashion retailer Piperlime announced plans to open its first brick-and-mortar location in New York City. For many, the announcement seemed to fly in the face of conventional wisdom given the competitive pricing and other advantages e-commerce providers have over traditional retailers.

    Why would a successful e-tailer like Piperlime want to take on the additional cost and headaches associated with a physical store?

  • Heineken USA brings historic Mexican beer to the States

    WHITE PLAINS, N.Y. — Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States. The beer is now available in 6-pack and 12-packs at locations throughout Chicago,Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

  • Alco names SVP marketing

    ABILENE, Kan. — Alco Stores has promoted Brent Streit to SVP marketing and e-commerce.

    Streit, a native of Downs, Kansas and a graduate of Kansas State University with a Bachelor of Science degree in Marketing, has more than 20 years of experience in retailing. In 2001 he joined Alco, then known as Duckwall-ALCO Stores Inc., as a buyer. Since then he has held increasingly responsible positions in supply chain management, marketing and business development.

  • Duane Reade debuts new, unique store at 100 Broadway

    NEW YORK — Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.

  • Premier Retail Networks nabs new COO

    Martin Fry has joined Premier Retail Networks as chief operating officer, the company announced Monday.

  • Coca-Cola celebrates Olympics with latest campaign

    ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

  • Walmart takes on Daytona’s high-banked tri-oval

    The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.

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