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Clorox targets Hispanic market with new cleaning line
OAKLAND, Calif. — Clorox has launched a new line of products designed to appeal to Hispanic scent preferences and unique approach to cleaning. The Clorox Fraganzia line of products is available now at major national retailers and consists of three products designed to imbue the Hispanic home with welcoming, clean, fresh scents. They are: a multi-purpose dilutable cleaner, toilet bowl rim hanger, and aerosol air freshener.
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From Online to In-Store: Piperlime and the E-Commerce Expansion Into Brick-and-Mortar
By Dr. Gary Edwards, Empathica
Recently, online fashion retailer Piperlime announced plans to open its first brick-and-mortar location in New York City. For many, the announcement seemed to fly in the face of conventional wisdom given the competitive pricing and other advantages e-commerce providers have over traditional retailers.
Why would a successful e-tailer like Piperlime want to take on the additional cost and headaches associated with a physical store?